About Us
Welcome to our vibrant world where adventure meets pride. We’re an apparel “softwear” brand that fuels self-expression, boundless fun, and the energizing thrill found venturing outdoors. Our journey had us seeking play clothes to reflect our identities, only to realize the outdoor industry was missing a splash of rainbow. We set out to change this by crafting designs and combining them with quality casual wear to spark joy and inspire cool vibes.
OUR DEEPER BEGINNINGS
Our idea for the Rebel Rainbow was born from a place of fear and shame - a journey many of us know all too well - the struggle for self-acceptance in a world that can feel anything but accepting. We’ve been there, and we know what it’s like to feel unseen. Growing up in a traditional religious environment, we often felt confined by the expectations and beliefs that didn’t align with who we truly were. The path to self-worth and self-compassion meant going within, sometimes rebelling against the beliefs and values that had us convinced they were ours.
We’re excited to launch a brand from the ashes of lie that once was; turning it into a story of transformation. From nature-inspired to deadpan humour, blissful to swag, the Rebel Rainbow emerged to elevate the fun quotient in your wardrobe.
OUR MISSION
Our clothing is all about expressing and inspiring fun. Whether you're out blazing trails, making a statement on your morning coffee run, or chilling the vibe on your Zoom call, our apparel is here to uplift you and those around you. But we’re not just about free-spirited clothing, we’re about being cool humans. As a brand committed to paying it forward, we proudly support platforms dedicated to inner healing and animal activism. Every purchase you make helps us contribute to causes that align with our mission of raising the consciousness among individuals and communities, one graphic tee and cozy sweatshirt at a time.